The Sponsorship Bible: The Proven Framework for Winning Marketing Partnerships Across Any Industry

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Chris Baylis (The Sponsorship Collective Inc., Canada)

The Sponsorship Bible

Name: The Sponsorship Bible
Price: 169.63 AUD
Availability: OutOfStock
ISBN: 9781394387274

The Proven Framework for Winning Marketing Partnerships Across Any Industry

Chris Baylis (The Sponsorship Collective Inc., Canada)

$199.95 $169.63

Hardback

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English

John Wiley & Sons Inc
19 June 2026

Sales & marketing; Non-profitmaking organisations

Proven blueprint to master the art of sponsorships and start signing million-dollar deals

The Sponsorship Bible: The Proven Framework for Winning Marketing Partnerships Across Any Industry shatters the mystery surrounding lucrative partnerships with a revolutionary methodology that transforms sponsorship from haphazard logo-slapping into a precision-engineered revenue machine. Drawing on strategies implemented by thousands of real-world clients, this book reveals the exact framework that propels organizations from sending ignored proposals to closing substantial six- and seven-figure deals.

Written by Chris Baylis, the undisputed authority in the sponsorship industry, this book is packed with word-for-word scripts, plug-and-play templates, and battlefield-tested frameworks that eliminate guesswork and replace it with a methodical system for partnership success.

Readers will gain insights on:

The astonishing raw numbers behind sponsorships, the ultimate untapped goldmine in modern marketing—a $200+ billion industry exploding at 9% annually, where budgets outperform traditional advertising three-to-one The entire process of securing sponsorships, from initial audience identification to proposal creation, prospect outreach, discovery calls, negotiation strategies, and renewal tactics The psychology, language, and tactics that consistently drive seven-figure deals in today's most competitive markets

The Sponsorship Bible is required reading for professionals across every conceivable sector—festival organizers, museum directors, esports producers, nonprofit executives, podcast creators, university development officers, and beyond—seeking to unlock transformative revenue using proven techniques.

By: Chris Baylis (The Sponsorship Collective Inc. Canada)
Imprint: John Wiley & Sons Inc
Country of Publication: United States
Dimensions: Height: 239mm, Width: 191mm, Spine: 23mm
Weight: 499g
ISBN: 9781394387274
ISBN 10: 139438727X
Pages: 224
Publication Date: 19 June 2026
Audience: Professional and scholarly , Undergraduate
Format: Hardback
Publisher's Status: Active

CHRIS BAYLIS is the founder and CEO of The Sponsorship Collective, a global advisory firm focused on sponsorship strategy and execution. Over the past two decades, his company has grown into an international team supporting clients in sectors ranging from festivals and nonprofits to media and corporate events. Baylis’s work has been widely adopted in both industry and academic settings, and he has trained thousands of professionals through certification programs, workshops, and digital content.