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The Social Designer’s Paradox

Why Social Designers Matter and Struggle in Public Organisations

Willemijn Brouwer

$59.99

Paperback

Forthcoming
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English
BIS Publishers B.V.
02 June 2026
You

want to change the world? Turns out the system isn't built for that.

The Social Designer's Paradox is a candid, compelling companion for anyone

trying to make change from within public systems.

Social designers step into government and institutions full of creativity,

care, and bold ideas-only to meet the reality of bureaucracy, politics,

outdated structures, and a whole different language. This book explores why

people who want to shake things up often struggle in systems designed to keep

things steady-and what they can do about it.

Through sharp insights, honest conversations, and a touch of humor, the

book unpacks the tensions between designing and governing. It challenges the

idea that design is just a process, and helps you express your value

clearly-without jargon, and without losing your principles.

This is not a step-by-step guide. It's a thoughtful companion for the

messy, meaningful work of making change-especially from the inside.

For designers, civil servants, rebels-in-residence, and anyone working

toward a more responsive and imaginative public sector.
By:  
Imprint:   BIS Publishers B.V.
Dimensions:   Height: 208mm,  Width: 148mm,  Spine: 18mm
Weight:   440g
ISBN:   9789063698805
ISBN 10:   9063698801
Pages:   228
Publication Date:  
Audience:   College/higher education ,  Professional and scholarly ,  Professional and scholarly ,  Primary ,  Undergraduate
Format:   Paperback
Publisher's Status:   Forthcoming

Willemijn Brouwer holds a Master's in Strategic Product Design from TU Delft. As a lecturer in creativity with over 15 years of experience in the public domain, she inspires students to explore design in complex systems. She is an expert in facilitating creative processes within government and public organizations.

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