Fiona van Petegem holds a BE(Hons) in Mechanical Engineering from the University of Canterbury, New Zealand, and an MBA in International Industrial Management from Esslingen University of Applied Sciences in Germany.With over 25 years' experience in product development and process improvement, Fiona has worked with product-based businesses across Australasia, Asia and Europe to identify and mitigate risks in development, manufacturing, and post-market phases. Her approach helps organisations reduce surprises, improve efficiency, accelerate time to market, and guide products safely and confidently from concept to customer.Fiona is passionate about helping business leaders understand complex product risks without needing to become technical experts. Through consulting, workshops, and speaking engagements, she equips CEOs and boards with practical strategies to protect their business and make informed, confident decisions.Connect with Fiona at www.smartriskplaybook.com and subscribe to her newsletter, The Smart Risk Playbook, for actionable guidance on implementing product risk initiatives.
""As someone who has spent decades in organisations navigating the hidden complexities of product risk, I consider The Smart Risk Playbook one of the most practical and strategically insightful guides available today. Fiona van Petegem has transformed risk management from a reactive burden into a powerful, system level advantage that every product leader should master."" - Dr Peter Baines, Senior Executive, Australia ""I wish I had this book 20 years ago when we started Goodnature. It would have saved us time and frustration. As product development, compliance, and risk become increasingly complex, this book provides the tools and strategies to turn those challenges into opportunities. Essential reading for any leader building an innovative and enduring product business."" - Craig Bond, Founder and Director, Goodnature, New Zealand ""This book beautifully demonstrates that risk mitigation strategies are not a necessary evil, but an opportunity to gain a deeper understanding of manufacturing operations in a changing environment. Its breadth of perspective is insightful, drawing attention to risks often overlooked beyond initial compliance phases. The author's experience brings the subject to life through real-world examples."" - Prof. Dr. ir. Tim Horeman-Franse, Delft University of Technology, The Netherlands ""Being aware of the full range of risks and allocating appropriate resources is one of the more difficult challenges for businesses. This book provides a great overview of those risks, with practical suggestions for addressing them. Those who truly add value share information freely."" - John Terry, Recognised in IAM Strategy 300 as a world leading patent strategist