The Smart Marketer's Guide To Digital Accessibility: How To Make Inclusion Your Advantage

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The Smart Marketer's Guide To Digital Accessibility

How To Make Inclusion Your Advantage

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English

Blind Girl Adventures
28 June 2025

E-commerce: business aspects; Sales & marketing; Web graphics & design; User interface design & usability

Summary
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How to make inclusion your advantage

The Smart Marketer's Guide to Digital Accessibility is indispensable for every digital marketer looking to broaden their reach and make a meaningful impact. Whether you're a freelance content creator, a comms leader, or running a brand's online presence, this guide is written for you.

Authored by Sassy Wyatt, a pioneering Accessibility Consultant, it sheds light on the critical, yet often overlooked, aspects of digital inclusivity, from the importance of alternative text for images, to the legal implications of non-compliance.

Wyatt blends her personal journey as a blind traveller with actionable insights, outlining how to navigate the intricate landscape of electronic accessibility, and explaining what needs to be done to enhance your brands inclusivity, drive engagement and transform your digital presence into a welcoming space for all users.

THIS BOOK IS IN 16PT LARGE PRINT

Imprint: Blind Girl Adventures
Country of Publication: United Kingdom
Dimensions: Height: 228mm, Width: 152mm, Spine: 16mm
ISBN: 9781068275104
ISBN 10: 1068275103
Pages: 345
Publication Date: 28 June 2025
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active