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The 7 Principles to Complete Co-Creation
— —
Stefanie Jansen Maarten Pieters
The 7 Principles to Complete Co-Creation by Stefanie Jansen at Abbey's Bookshop,

The 7 Principles to Complete Co-Creation

Stefanie Jansen Maarten Pieters


BIS Publishers B.V.

Business negotiation


240 pages

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The 7 Principles of complete Co-Creation presents a unique and practical view on co-creation. It introduces the term 'Complete Co-Creation', in which structural, constructive cooperation with the end-user is a key element. Illustrated by various international case studies, it makes a strong case for placing end-users at the core of any co-creation process. It answers the question how to involve end-users and other relevant parties to create sustainable value through effective and complete co-creation.

By:   Stefanie Jansen, Maarten Pieters
Imprint:   BIS Publishers B.V.
Weight:   300g
ISBN:   9789063694739
ISBN 10:   9063694733
Pages:   240
Publication Date:   March 2018
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

Stefanie Jansen is co-founder of TheCoCreators, an initiative that aims to spread knowledge about co-creation and guides cocreation projects.Maarten Pieters is co-founder of TheCoCreators and he is head of Co-creation and People Insight at Philips Lighting.

One of those books you cannot ignore. Insightful, to the point and actionable. A book for leaders, innovators, thought provokers and everyone who wants to take co-creation to the next level. - Stijn Verkuilen, Innovation Manager at Heijmans--Stijn Verkuilen, Innovation Manager at H Every single product, organization, service, experience and process is finally becoming subject to co-development with all its beneficiaries. This book offers you a clear route to move from developing for your customers to developing with your customers. - Olaf Hermans, AI strategist at SiR-Intel USA--Olaf Hermans, AI strategist at SiR-Intel I strongly believe I will be, in many ways, a better and more insightful designer through my exposure to and practice of complete co-creation! - Pierre-Yves Panis, Chief Design Officer, Philips Lighting--Pierre-Yves Panis, Chief Design Officer,

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