The Salt Test

How to Take an Innovative Product from Idea to Scale

Kingsley Maunder

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English

Kingsley Maunder
09 March 2025

Product design; Entrepreneurship; Sales & marketing

The Salt Test is a definitive guide for entrepreneurs and product managers looking to transform their groundbreaking ideas into successful, large-scale ventures.

This book provides a practical, step-by-step roadmap for navigating the complex journey from concept to market.

In The Salt Test, Maunder presents a comprehensive approach to product development, offering crucial insights on identifying and targeting the right users, solving real-world problems, and analyzing your competition, including the often-overlooked players.

Gain a clear understanding of how to cost-effectively test your solution before committing to full-scale production, and learn to collaborate effectively with engineers to bring your vision to life.

The book also covers key strategies for pricing your product and executing a successful go-to-market plan. With a focus on avoiding common mistakes and leveraging practical examples of both successful and failed products, Maunder provides a grounded perspective on achieving rapid mass adoption and profitability.

Ideal for those eager to accelerate their product journey, The Salt Test is your essential guide to turning innovative ideas into thriving realities and scaling them to success.

Transform your ideas into market successes now.

By: Kingsley Maunder
Imprint: Kingsley Maunder
Edition: Large type / large print edition
Dimensions: Height: 198mm, Width: 129mm, Spine: 8mm
Weight: 141g
ISBN: 9781739189020
ISBN 10: 1739189027
Pages: 138
Publication Date: 09 March 2025
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

With over two decades in the technology industry, Kingsley has been at the forefront of digital innovation, working with both groundbreaking startups and corporate innovators. Having played a key role in two successful startup exits and contributed to a venture that raised $180M in investment, Kingsley understands what it takes to turn an idea into a scalable success.His expertise in product development has shaped products used by global brands such as Disney, Snapchat, and EA Sports, reaching millions of users worldwide. A firm believer in testing assumptions and iterating for success, Kingsley brings a wealth of experience in navigating the challenges of innovation-whether within a startup environment or a corporate setting.In The Salt Test, he distills years of hands-on experience into a practical framework designed to help entrepreneurs and innovators take their products from concept to scale, avoiding the common pitfalls that lead to failure. With a passion for building and advising high-growth ventures, Kingsley continues to work at the cutting edge of technology, helping businesses bring bold ideas to life.

Reviews for The Salt Test: How to Take an Innovative Product from Idea to Scale

'Read it. Loved it. Practical insights on every page.' Tim Stoller. 'Finally practical advice on what to do once you've started and how to keep innovating your way to scale.' TonyCraig. 'If I had to take all the literature I have read about product innovation and start-ups, and put them into one concise book, you would get The Salt Test.' MarioFaure. 'The Salt Test dives straight into the core components of taking a product from concept to market. Great tools and tips from someone who has clearly done it many times. Highly recommended read.' Tim Cheyne. 'The Growth Map framework is a brilliant step-by-step guide for product innovation.' Ashley Underwood. 'Innovation in organizations is hard! It's fraught with competing perspectives and wrong assumptions. In this book Kingsley Maunder provides practical advice rooted in real-world experience.' Dean McElwee. 'I am currently reading this again as there was so much to take in. I have worked as Head of Product and there are great concepts to apply to any size of business.' Paul Musgrave.