The Routledge Companion to Business in Africa

Sonny Nwankwo, Kevin Ibeh

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English

Routledge
22 June 2014

International economics; International business

Series: Routledge Companions in Business, Management and Marketing

Although the world's poorest inhabited continent, Africa has recently shown signs of being a source of economic growth in the coming decades, with increased foreign investment - notably from China - and huge growth in GDP from a number of African states. In contrast to the heaving weight of books focusing on business opportunities in Asia, Eastern Europe and Latin America, Africa has been poorly served by academic publishing.

This compendium of scholarship offers cutting-edge knowledge relating to business in Africa. The objectives of this collection include:

To shed new light on the socio-cultural and historical underpinnings of business practice in Africa and their implications for promoting entrepreneurship and business behaviour in the region To consider the important constraints on business activities in Africa, and the emerging 'best practice' for redressing their real and potential impacts To facilitate a better understanding of contemporary business practice in Africa through the application of relevant theories and models, including emergent ones.

The Routledge Companion to Business in Africa is a comprehensive reference resource that provides the perfect platform for embarking on research and study into Africa from the business perspective.

Edited by: Sonny Nwankwo, Kevin Ibeh
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 246mm, Width: 174mm, Spine: 38mm
Weight: 1.260kg
ISBN: 9780415635455
ISBN 10: 0415635454
Series: Routledge Companions in Business, Management and Marketing
Pages: 624
Publication Date: 22 June 2014
Audience: College/higher education , Primary , Further / Higher Education
Format: Hardback
Publisher's Status: Active

Part I: Business and the African Environment Part II: Business Relationships Part III: Contexts and Strategies

Sonny Nwankwo is Professor of Marketing at the University of East London, UK. Kevin Ibeh is Professor of Marketing and International Business at Birkbeck, University of London, UK.

Reviews for The Routledge Companion to Business in Africa

'Refreshing in its breadth and depth of coverage of the business landscape both in Africa and on Africa.' - Professor Gerry Nkombo Muuka, Associate Dean in the College of Business at Murray State University in Kentucky, USA