The Routledge Companion to Advertising and Promotional Culture

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Emily West (University of Massachusetts, Amherst, USA) Matthew P. McAllister (Pennsylvania State University, USA)

The Routledge Companion to Advertising and Promotional Culture

Emily West (University of Massachusetts, Amherst, USA), Matthew P. McAllister (Pennsylvania State University, USA)

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English

Routledge
04 April 2023

Communication studies; Humanities; Media studies; Sociology; Press & journalism; Advertising industry

Series: Routledge Media and Cultural Studies Companions

This comprehensive second edition provides an updated essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising.

This updated edition takes a critical look at advertising and promotion during the explosion of digital and social media, as well as with significant social and cultural shifts, including the COVID-19 pandemic, the rise of the Black Lives Matter movement, the destabilization of democracies and rise of authoritarianism around the world, and intensification of the climate crisis. The book offers global perspectives on advertising and promotion with attention to issues of diversity and difference. It contains eight sections: Historical Perspectives on Advertising and Promotion; Promotional Industries; Advertising Audiences; Advertising Identities; Advertising and/in Crisis; Promotion and Politics; Promotionalism and Its Expansions; and Advertising, Promotion, and the Environment.

With chapters written by leading international scholars working at the intersections of media and advertising studies, this book is a go-to source for scholars and students in communication, media studies, and advertising and marketing looking to understand the ways advertising has shaped consumer culture, in the past and present.

Edited by: Emily West (University of Massachusetts Amherst USA), Matthew P. McAllister (Pennsylvania State University, USA)
Imprint: Routledge
Country of Publication: United Kingdom
Edition: 2nd edition
Dimensions: Height: 254mm, Width: 178mm,
Weight: 453g
ISBN: 9780367645106
ISBN 10: 0367645106
Series: Routledge Media and Cultural Studies Companions
Pages: 404
Publication Date: 04 April 2023
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Hardback
Publisher's Status: Active

Emily West is a professor of communication at the University of Massachusetts Amherst. Her research focuses on promotion, technology, and culture. She is the author of Buy Now: How Amazon Branded Convenience and Normalized Monopoly (2022) and co-editor of the first edition of The Routledge Companion to Advertising and Promotional Culture (2013). Her research has appeared in journals including Surveillance & Society, International Journal of Communication, and Journal of Consumer Culture. Matthew P. McAllister is a professor of communications and WGSS at Penn State. His research focuses on political economy of media and critiques of commercial and popular culture. He is the co-editor of the first edition of The Routledge Companion to Advertising and Promotional Culture (with Emily West, 2013) and The Advertising and Consumer Culture Reader (with Joseph Turow, 2009).