The Power of Digital Identity: Winning Customer Trust and Transforming Experience

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Rakesh Soni

The Power of Digital Identity

Winning Customer Trust and Transforming Experience

Rakesh Soni

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English

Lioncrest Publishing
08 July 2025

Research & development management; Sales & marketing; Customer services

Consumer trust-it's the holy grail for every corporation in today's cybersecurity-focused world. As a C-suite executive, you're caught in a balancing act between the consumer's experience, privacy, and security.

Which one are you letting fall through the cracks?

It's an easy decision to prioritize the consumer experience when driving revenue. Consumer trust, however, is just as important to your overall business strategy.

In The Power of Digital Identity, Rakesh Soni shows you how to master all three objectives by focusing on your company's digital identity. He provides you with the tools and framework you need to ask the right questions, build your consumer digital identity strategy, and implement the strategy for growth and efficiency in your organization. By building a contactless consumer experience and winning the consumer's trust, you will increase revenue and secure your company's long-term competitive position in the marketplace.

By: Rakesh Soni
Imprint: Lioncrest Publishing
Dimensions: Height: 216mm, Width: 140mm, Spine: 18mm
Weight: 408g
ISBN: 9781544546261
ISBN 10: 1544546262
Pages: 236
Publication Date: 08 July 2025
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

Rakesh Soni is the founder of LoginRadius, a leading cloud-based Consumer Identity and Access Management platform that securely manages more than one billion digital identities worldwide. As the CEO of LoginRadius, Rakesh has strategized solutions for hundreds of Global 5000 companies. He received his bachelor's degree in engineering from the Indian Institute of Technology and his master's from the University of Alberta. Rakesh is a contributor to Wired, Forbes, and Fast Company.