The Internet and the Customer-Supplier Relationship

Stefano Ronchi

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English

Routledge
11 November 2019

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Series: Routledge Revivals

This title was first published in 2003. An exhaustive and synthetic framework for the use of Internet tools in customer-supplier relationships is one aspect of e-business that is still missing from existing literature. This book analyses the main management implications related to the adoption of the Internet in the supply chain and unifies different research studies and contributions in order to build such a framework. It is based on wide empirical evidence including four in-depth case studies in both Europe and the US, a cross-industry survey of more than 160 US companies and website research describing emerging Internet initiatives in B2B relationships. By creating a concrete link between theory and practice it should appeal to academics and practitioners alike.

By: Stefano Ronchi
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 219mm, Width: 152mm,
Weight: 453g
ISBN: 9781138714342
ISBN 10: 1138714348
Series: Routledge Revivals
Pages: 234
Publication Date: 11 November 2019
Audience: College/higher education , General/trade , Primary , ELT Advanced
Format: Paperback
Publisher's Status: Active

Stefano Ronchi