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The Graybeard Lectures: Common Sense Marketing Wisdom From The Whiteboard of Mark ""Dr. Maddog"" Donnelly by Mark Donnelly at Abbey's Bookshop,
The Graybeard Lectures: Common Sense Marketing Wisdom From The Whiteboard of Mark ""Dr. Maddog"" Donnelly...
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Mark Donnelly

The Graybeard Lectures

Common Sense Marketing Wisdom From The Whiteboard of Mark ""Dr. Maddog"" Donnelly

Mark Donnelly

$72.95   $65.92

Paperback

Not in-store but you can order this
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English
Rock / Paper / Safety Scissors
03 December 2025
Market research
The Graybeard Lectures slices through the noise with one timeless truth: people still make decisions with their hearts long before their heads ever get involved. It's an old-school, relentlessly practical roadmap to understanding how humans actually make decisions.

Drawing on decades of teaching, consulting, storytelling, and field-tested simplicity, Dr. Donnelly returns with a no-nonsense guide for marketers, fundraisers, entrepreneurs, and anyone trying to build a sustainable brand that actually matters.

INSIDE YOU'LL EXPLORE:

- The Old School Advantage-and why the fundamentals still win.

- The Psychology of Saying ""Yes""-the brain's hidden rules

- Why Logic Loses-and how real humans actually make choices.

- The Rise of Useful Over Clever-the shift that reshaped modern branding.

- The Generosity Algorithm-the principle behind successful relationships.

- Meaningful Differentiation-how to stand out without showing off.

- The Power of Story-because the brain is a theater, not a spreadsheet.

- The Star Trek Strategy-going boldly where your competition can't follow.

- Simplicity as Strategy-why doing less creates more.

-The Coconut Telegraph-how messages really spread

- The Graybeard 10 Commandments of Branding

From donor psychology to brand storytelling-and from ancient wisdom to modern tactics... The Graybeard Lectures brings it all together with humor, heart, and hard-earned clarity. Because at the end of the day, the best marketing doesn't feel like marketing at all- It feels like someone is finally speaking your language.
By:  
Imprint:   Rock / Paper / Safety Scissors
Dimensions:   Height: 229mm,  Width: 152mm,  Spine: 10mm
Weight:   263g
ISBN:   9781956688627
ISBN 10:   1956688625
Pages:   140
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

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