The Future of Marketing

Yoram(jerry) Wind, Vibrant Publishers

$208.95 $167.44

Hardback

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English

Vibrant Publishers
07 March 2025

Econometrics; Economic statistics; Market research

The marketing landscape is undergoing a seismic shift, driven by rapid technological advancements, evolving consumer expectations, and data-driven decision-making. The Future of Marketing by Yoram (Jerry) Wind explores the transformative forces shaping tomorrow's marketing strategies and how businesses can stay ahead in an increasingly digital and interconnected world.

This book examines the impact of artificial intelligence, automation, personalization, and real-time analytics on consumer engagement. Wind provides forward-thinking insights into emerging trends such as ethical AI, privacy-first marketing, and the role of sustainability in branding. Readers will gain practical strategies for navigating the future, from leveraging big data to crafting hyper-personalized customer experiences.

Designed for executives, entrepreneurs, and marketing professionals, The Future of Marketing provides actionable frameworks for adapting to new business realities and fostering innovation. Whether you're rethinking brand strategy, adopting new digital tools, or preparing for disruptive industry changes, this book serves as a roadmap to success in the next era of marketing.

By: Yoram(jerry) Wind, Vibrant Publishers
Imprint: Vibrant Publishers
Dimensions: Height: 229mm, Width: 152mm, Spine: 22mm
Weight: 680g
ISBN: 9781636514123
ISBN 10: 163651412X
Pages: 384
Publication Date: 07 March 2025
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

Yoram (Jerry) Wind joined Wharton in 1967 with a doctorate from Stanford and since 2017 hasbeen the Lauder Professor Emeritus and Professor of Marketing. Among his many innovations at Wharton, he founded the Wharton ""Think Tank"" - The SEI Center for Advanced Studies in Management and directed it for three decades. Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth. Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.