Samuel is Senior Food Editor & Podcast Editor at Immediate Media, where he works on the UK's No.1 food media brand, Good Food. He has over 15 years' experience working in the food and drink industry as an editor, writer, educator and cook. He has written features and recipes, developed recipes, and styled shoots for national and international publications such as Waitrose Kitchen, Australian delicious and the LAD Bible Group; consulted on a number of best-selling food and drink books; and was a nutritional consultant for BBC's Eat Well for Less. He is a founding director of award-winning CIC, 91 Ways, and is Chair of the Guild of Food Writers. The Tinned Tomatoes Cookbook was his debut book.