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The Ferrari Playbook by Sarah Westwood at Abbey's Bookshop,
The Ferrari Playbook
— —
Sarah Westwood

The Ferrari Playbook

Sarah Westwood

$67.95   $57.52

Paperback

Not in-store but you can order this
How long will it take?
English
Sarah Westwood
04 September 2025
Management: leadership & motivation; Sales & marketing; Distributive industries
Series: Wealth and Success
This is a two-part edition Part I - Enzo Ferrari:

an epic, high-velocity narrative of the decisions, rivalries, and rituals that forged Maranello's myth. From the early Alfa years and war-room discipline to race-day ethics and the Fiorano mentality, you'll see how a singular obsession turned action-not ads-into the most effective branding on earth.

Part II - The Playbook:

a field manual for leaders who want Ferrari-level outcomes: price premiums, sold-out allocations, and waitlists that signal status before the engine even starts. Learn to balance an Emotional Icon with a Revenue Workhorse, lock in non-negotiable standards, and measure brand strength by price premium percentage, residual value, organic media lift after big weekends,

and waitlist length & allocation conversion-not vanity metrics.

Written by a woman who speaks the hard language of power, speed, and control, THE FERRARI PLAYBOOK gives you checklists, war room maps, and a 30-day plan you can deploy on Monday morning. If you're building a brand men line up for-not bargain over-this is your road book.

How to Read This Book This edition is structured in two parts. Part I tells Enzo Ferrari's story as a narrative foundation. Part II translates those lessons into a leader's playbook with checklists and KPIs you can use immediately.
By:  
Imprint:   Sarah Westwood
Volume:   11
Dimensions:   Height: 216mm,  Width: 140mm,  Spine: 6mm
Weight:   145g
ISBN:   9798232182151
Series:   Wealth and Success
Pages:   118
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

Sarah Weswood is a fashion expert and author, with a career dedicated to exploring the rich cultural heritage and innovative designs of the world's most iconic luxury brands. Through their writing, Sarah Weswood seeks to uncover the stories behind these brands and foster a deeper appreciation for the artistry and craftsmanship that goes into creating each piece.

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