Emotions as Commodities

Capitalism, Consumption and Authenticity

Eva Illouz (Hebrew University of Jerusalem, Israel)

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English

Routledge
02 October 2017

Psychological theory & schools of thought; Social, group or collective psychology; Psychology: emotions; Cognition & cognitive psychology; Economic history

Series: Routledge Studies in the Sociology of Emotions

Capitalism has made rationality into a pervasive feature of human action and yet, far from heralding a loss of emotionality, capitalist culture has been accompanied with an unprecedented intensification of emotional life. This raises the question: how could we have become increasingly rationalized and more intensely emotional?

Emotions as Commodities offers a simple hypothesis: that consumer acts and emotional life have become closely and inseparably intertwined with each other, each one defining and enabling the other. Commodities facilitate the experience of emotions, and so emotions are converted into commodities. The contributors of this volume present the co-production of emotions and commodities as a new type of commodity that has gone unseen and unanalyzed by theories of consumption – emodity. Indeed, this innovative book explores how emodity includes atmospherical or mood-producing commodities, relation-marking commodities and mental commodities, all of which the purpose it is to change and improve the self.

Analysing a variety of modern day situations such as emotional management through music, creation of urban sexual atmospheres and emotional transformation through psychotherapy, Emotions as Commodities will appeal to scholars, postgraduate students and postdoctoral researchers interested in fields such as Sociology, Cultural Studies, Marketing, Anthropology and Consumer Studies.

Edited by: Eva Illouz (Hebrew University of Jerusalem Israel)
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
Weight: 498g
ISBN: 9781138628236
ISBN 10: 1138628239
Series: Routledge Studies in the Sociology of Emotions
Pages: 222
Publication Date: 02 October 2017
Audience: College/higher education , Primary , A / AS level
Format: Hardback
Publisher's Status: Active

Eva Illouz is Rose Isaacs Professor of Sociology at the Hebrew University of Jerusalem, Israel and Directrice d'Etudes at the EHESS, Paris.

Reviews for Emotions as Commodities: Capitalism, Consumption and Authenticity

Eva Illouz, one of sociology's most innovative thinkers, brings together an engaging group of scholars to explore the complex relations between our consumption practices and the world of emotion. Framed by Illouz' theoretical vision, Emotions as Commodities takes us into a varied tour that includes Club Med resorts, Israeli sex cards, greeting cards, psychotherapy and more. The book contributes to the sociology of consumption markets but its insights will also appeal to a general audience. Viviana A. Zelizer is Lloyd Cotsen '50 Professor of Sociology at Princeton University. She is the author ofã Economic Lives: How Culture Shapes the Economy.ã ã Through intriguing theoretical discussions and fascinating empirical case studies, this book throws new light on the paradox of contemporary capitalism furthering both increased rationalization and an unprecedented intensification of emotional life. A must read for sociologists, marketing scholars and anyone interested in contemporary consumer capitalism, a culture ever more centered on emotional commodities or `emodities'. Adam Arvidsson, Associate Professor, Department of Social and Political Sciences, University of Milano, Italy