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Does When You're Born Shape Who You Are?

Bobby Duffy



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Atlantic Books
19 October 2021
Are millennials entitled and lazy? Are baby boomers the most sexually liberal generation? Was generation X the last group to show loyalty to political parties?

In this original and deeply researched book, polling expert and professor of public policy Bobby Duffy explores how when we're born determines our attitudes to money, sex, religion, politics and much else. Informed by exclusive studies from IPSOS, as well as his own research, Duffy reveals that many of our preconceptions are just that: tired stereotypes.

Revealing and informative, Generations provides a new framework for understanding the most divisive issues raging today: from gun control to climate change and Brexit to the surveillance state. Including data from over 40 countries and interviews across generational divides, this big thinking book will transform how you view the world.

'Essential for anyone who truly wants to understand our world.' - Julia Gillard 'Engaging and vital. Anyone trying to understand social change has to distinguish the effects of generations, periods and ages.' - Steven Pinker
By:   Bobby Duffy
Imprint:   Atlantic Books
Country of Publication:   United Kingdom
Edition:   Export/Airside
Dimensions:   Height: 234mm,  Width: 155mm,  Spine: 25mm
Weight:   500g
ISBN:   9781838952600
ISBN 10:   1838952608
Pages:   336
Publication Date:   19 October 2021
Audience:   College/higher education ,  Professional and scholarly ,  Primary ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active

Bobby Duffy is Director of The Policy Institute at King's College London. Formerly Global Director of Ipsos Social Research Institute, he has also been seconded to the British Prime Minister's Strategy Unit and to the Centre for Analysis of Social Exclusion (CASE) at the London School of Economics. He is the author of The Perils of Perception: Why We're Wrong About Nearly Everything.

Reviews for Generations: Does When You're Born Shape Who You Are?

Indispensable... Bobby Duffy is among the most creative and prolific generational analysts anywhere in the world. * Robert Putnam, Professor of Public Policy at Harvard University * Brilliant. Duffy has built a powerful toolkit for understanding the forces and relationships that shape the world we live in - and the one our children will inherit. * Rafael Behr, Guardian Columnist * The most comprehensive, compelling and careful account for how and why the generations diverge, come together and can better connect. * Danny Dorling, Professor of Geography, Oxford University *

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