Bobby Duffy is Director of The Policy Institute at King's College London. Formerly Global Director of Ipsos Social Research Institute, he has also been seconded to the British Prime Minister's Strategy Unit and to the Centre for Analysis of Social Exclusion (CASE) at the London School of Economics. He is the author of The Perils of Perception: Why We're Wrong About Nearly Everything.
Indispensable... Bobby Duffy is among the most creative and prolific generational analysts anywhere in the world. * Robert Putnam, Professor of Public Policy at Harvard University * Brilliant. Duffy has built a powerful toolkit for understanding the forces and relationships that shape the world we live in - and the one our children will inherit. * Rafael Behr, Guardian Columnist * The most comprehensive, compelling and careful account for how and why the generations diverge, come together and can better connect. * Danny Dorling, Professor of Geography, Oxford University *