The Elements of Visual Grammar: A Designer's Guide for Writers, Scholars, and Professionals

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Angela Riechers

The Elements of Visual Grammar

A Designer's Guide for Writers, Scholars, and Professionals

Angela Riechers

$39.99

Paperback

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English

Princeton University Press
01 May 2024

Graphic design; Writing & editing guides; Literacy; Business communication & presentation

Series: Skills for Scholars

A colour-illustrated introduction to the basic principles of visual language that every content creator and consumer needs to know.

The right images capture attention, pique curiosity, and inspire viewers to stick around long enough to read any accompanying text. Nearly everyone today needs to use or understand images in communications of all kinds, from the most formal professional publication to the most casual social media post, and knowing the basics of visual language is essential for content creators and consumers alike. However, most people aren’t taught visual grammar unless they go into art- or design-related fields. The Elements of Visual Grammar explains image use in any media in practical terms for writers, scholars, and other professionals. Award-winning art director and design professor Angela Riechers offers a flexible set of principles and best practices for selecting images that work — and using them in the most persuasive way. The result is an indispensable guide for anyone who wants to learn how to work more successfully with images and words.

By: Angela Riechers
Imprint: Princeton University Press
Country of Publication: United States
Dimensions: Height: 235mm, Width: 191mm,
ISBN: 9780691231228
ISBN 10: 0691231222
Series: Skills for Scholars
Pages: 240
Publication Date: 01 May 2024
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Angela Riechers is Program Director of Graphic Design at the University of the Arts in Philadelphia. As an art director, she has created everything from page layouts for Harper’s Magazine to iPad apps for O, The Oprah Magazine. Riechers received a BFA from the Rhode Island School of Design and an MFA from the School of Visual Arts.