The Ecology of Attention

Yves Citton

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English

Polity Press
25 November 2016

Communication studies; Popular culture; Media studies

Information overload, the shallows, weapons of mass distraction, the googlization of minds: countless commentators condemn the flood of images and information that dooms us to a pathological attention deficit.

In this new book, cultural theorist Yves Citton goes against the tide of these standard laments to offer a new perspective on the problem of attention in the digital age.

Phrases like �paying attention� and �investing one�s attention� attest to our mistaken belief that attention can be conceptualized in narrow economic terms.

We are constantly drawn towards attempts to quantify and commodify attention, even down to counting the number of 'likes' a picture receives on Facebook or a video on YouTube.

By contrast, Citton argues that we should conceptualize attention as a kind of ecology and examine how the many different environments to which we are exposed from advertising to literature, search engines to performance art condition our attention in different ways.

In a world where the demands on our attention are ever-increasing, this timely and original book will be of great interest to students and scholars in media and communications and in literary and cultural studies, and to anyone concerned about the long-term consequences of the profusion of images as well as digital content in the age of the internet.

By: Yves Citton
Imprint: Polity Press
Country of Publication: United Kingdom
Dimensions: Height: 229mm, Width: 152mm, Spine: 23mm
Weight: 363g
ISBN: 9781509503735
ISBN 10: 1509503730
Pages: 220
Publication Date: 25 November 2016
Audience: Professional and scholarly , Undergraduate , Further / Higher Education
Format: Paperback
Publisher's Status: Active

Acknowledgements vi Foreword ix Introduction: From Attention Economy to Attention Ecology 1 Part I Collective Attention 25 1 Media Enthralments and Attention Regimes 27 2 Attentional Capitalism 44 3 The Digitalization of Attention 63 Part II Joint Attention 81 4 Presential Attention 83 5 The Micro-Politics of Attention 106 Part III Individuating Attention 123 6 Attention in Laboratories 125 7 Reflexive Attention 139 Conclusion: Towards an Attention Echology 171 Notes 200 Name Index 219 Subject Index 222

Yves Citton is Professor of French literature at the University of Grenoble.

Reviews for The Ecology of Attention

Within the growing field of attention studies, Yves Citton's new book is a superb and indispensable intervention. He provides a devastating analysis of the neoliberal attention economy and opens up crucial pathways for resisting its imperatives. Jonathan Crary, Columbia University Citton offers a valuable critique and alternative to talk about an economy of attention . He shows how attention produces the individual who is usually presupposed as paying it, and he shows how the creation of attentiveness may not really be an economy at all. He starts by debunking the unthought assumptions of a whole field, and moves on to a media and social theory of breadth and subtlety. McKenzie Wark, author of Telesthesia