The Customer Science Handbook

""The Customer Science Handbook combines decades of behavioral science research with a useful, practical framework, helping the reader to transform how their businesses can create and sustain customer value."" -Dan Ariely, Professor at Duke University and author of Predictably Irrational and The Upside of Irrationality ""Alex Chernev has provided the most well-researched, thorough, and insightful treatment of the consumer experience I have seen."" -Robert Cialdini, Professor Emeritus at Arizona State University and author of Influence and Pre-Suasion ""Great customers experiences are vital to success. But what makes an experience ""great"" and how can we craft better experiences to attract and retain customers? This insightful guide blends cutting-edge research with practical frameworks to show you how."" -Jonah Berger, Professor at the University of Pennsylvania and author of Contagious and The Catalyst ""Packed with vivid examples, practical tools, and deep insights, The Customer Science Handbook demystifies the art and science of creating value across every stage of the customer journey.""-Sheena Iyengar, Professor at Columbia Business School and author of The Art of Choosing ""The Customer Science Handbook is an excellent resource for marketers looking to craft exceptional customer experiences. Alex Chernev draws on his unparalleled expertise in behavioral science to deliver a definitive, evidence-based guide."" -Katherine Milkman, Professor at the University of Pennsylvania, host of the Choiceology podcast, and author of How to Change ""Discover how cutting-edge behavioral science can transform customer experiences. This book equips marketers with actionable insights and proven strategies to design exceptional experiences that delight customers, drive loyalty, and set your brand apart.""-Ravi Dhar, Professor at the Yale School of Management and Director of the Yale Center for Customer Insights ""With the precision of a researcher and the creativity of a chef, Alex Chernev serves up insights that transform customer psychology into practical success."" -Nina Mazar, Professor at Boston University and author of Behavioral Science in the Wild ""With clarity and depth, Alex Chernev transforms cutting-edge behavioral research into actionable strategies that redefine customer engagement."" -Kelly Goldsmith, Professor at Vanderbilt University, Marketing Science Institute Scholar