Strategic Blueprints for AI-Driven Marketing in the Digital Era

Rhytheema Dulloo, Anand Kurian, Minja Bolesnikov , Ilse Struweg

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Hardback

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English

IGI Global
30 April 2025

Behavioural economics; E-commerce: business aspects; Sales & marketing; Artificial intelligence

In the digital landscape, AI-driven marketing reshapes how brands engage with customers, optimize campaigns, and drive growth. Strategic blueprints for AI-driven marketing provide a framework for businesses to leverage advanced technologies like machine learning, natural language processing, and data analytics to enhance decision-making and deliver personalized, impactful experiences. As digital channels become crowded and consumer expectations rise, organizations must create comprehensive, data-backed strategies that incorporate cutting-edge AI tools and align with their goals and values. These strategic blueprints help businesses navigate the complexities of modern marketing and ensure long-term success in a digital world. Strategic Blueprints for AI-Driven Marketing in the Digital Era explores the integration of intelligent technology into business branding and marketing strategies. It examines digital communication channels for effective customer retention. This book covers topics such as chatbots, ethics and law, and brand identity, and is a useful resource for business owners, entrepreneurs, computer engineers, academicians, researchers, and data scientists.

Edited by: Rhytheema Dulloo, Anand Kurian, Minja Bolesnikov, Ilse Struweg, Kaliyan Mathiyazhagan
Imprint: IGI Global
Dimensions: Height: 254mm, Width: 178mm, Spine: 33mm
Weight: 1.293kg
ISBN: 9798337338972
Pages: 400
Publication Date: 30 April 2025
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Hardback
Publisher's Status: Active

Rhytheema Dulloo, Ph.D. in Marketing, is a leading researcher at the forefront of understanding consumer behavior in the digital age. Her doctoral dissertation, ""Consumers' online shopping behavior through use of mobile apps in the e-tailing industry,"" delves into the complex world of mobile commerce and its impact on consumer decision-making. This work has laid the foundation for her continued exploration of the consumer landscape, shaped by her keen interest in AI, marketing, consumer behavior, and retail management. Dr. Dulloo's research prowess was recently recognized with the ""Best Research Project"" award for her study on ""Voice Based Artificial Intelligence Technologies: Study on User Acceptance in the Era of Digital Disruption."" This accolade demonstrates her profound understanding of the transformative power of AI and its potential to reshape the marketing landscape. Dr. Dulloo's thirst for knowledge extends beyond the classroom. Her participation in the Singapore immersion Study Tour and Interdisciplinary workshop at Management Development Institute Singapore on ""Marketing in the Neo-World"" further broadened her perspective and exposed her to cutting-edge insights on marketing strategies in the global marketplace. Driven by an insatiable curiosity and a commitment to continuous learning, Dr. Dulloo actively invests in her professional development. Her academic journey extends beyond her Ph.D., boasting completed courses from prestigious institutions like the University of London (Research Methodology), University of Virginia (Introduction to Personal Branding), University of Illinois at Urbana-Champaign (Marketing Management) to name a few. This diverse academic exposure has equipped her with a comprehensive understanding of marketing fundamentals and the latest trends shaping the industry. Dr. Rhytheema Dulloo's journey and achievements serve as an inspiration to others aspiring to navigate the dynamic and ever-evolving world of marketing in the digital age.