The Crafty Marketer

Fred J Diaddezzio

$89.95 $76.11

Paperback

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English

Zio*marketing Publications
01 February 2025

Management decision making; Sales & marketing; Advertising

There's marketing and there's Crafty Marketing. One is a job; the other is a professional craft. This practical guidebook will explain and show you, step-by-step:

Just what is craft. How the realm of marketing is bigger than you think. How to think like a Crafty Marketer. Why Crafty Marketing gets better results for the organization than does regular marketing. How the included systematic, sequential Method guides building marketing programs that win in the marketplace. Why and how Crafty Marketers get promoted faster and become chief marketing officers. How you can use the array of included Tools and Techniques to do everything in marketing, including advanced processes to build & manage marketing teams, evaluate marketing initiatives, and score customer relationships.

Author Fred DiAddezzio, J.D., former CMO, has been practicing Crafty Marketing for over thirty years. He learned it the hard way, from the bottom - up. Let his pain be your gain.

By: Fred J Diaddezzio
Imprint: Zio*marketing Publications
Dimensions: Height: 279mm, Width: 216mm, Spine: 27mm
Weight: 1.229kg
ISBN: 9798218358693
Pages: 536
Publication Date: 01 February 2025
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Fred DiAddezzio, J.D., is a career marketer who served as the chief marketing officer of a prominent financial-services corporation. He has practiced his craft inside organizations, outside organizations as a consultant, and is the author of The Craft of Marketing series of articles that ran in Business Leader magazine. He has taught marketing to professionals at all levels.

ONLY $9.90 DELIVERY INFO

The Crafty Marketer

Fred J Diaddezzio

$89.95 $76.11

Paperback

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