The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society

— —

Sut Jhally

The Codes of Advertising

Fetishism and the Political Economy of Meaning in the Consumer Society

Sut Jhally

$75.99

Paperback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We then advise you accordingly. If the time taken to get any book is too long for you, you can let us know and we will cancel or adjust your order, and refund as required.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

Routledge
12 December 1990

Communication studies; Cultural studies; Advertising industry

The Codes of Advertising analyses the role that

advertising plays in the cultural economy of modern society, from both cultural and economic perspectives.

By: Sut Jhally
Imprint: Routledge
Country of Publication: United Kingdom
Edition: New edition
Dimensions: Height: 234mm, Width: 156mm, Spine: 14mm
Weight: 340g
ISBN: 9780415903530
ISBN 10: 041590353X
Pages: 240
Publication Date: 12 December 1990
Audience: College/higher education , General/trade , Primary , ELT Advanced
Format: Paperback
Publisher's Status: Active

1. Introduction: Fundamentals and Starting Points 2. The Fetishism of Commodities 3. The Valorisation of Consciousness 4. The Codes of the Audience 5. Advertising Codes and Fetishism 6. Conclusion: Advertising, Religion and the Mediation of Meaning

Sut Jhally teaches at the University of Massachusetts at Amherst.

Reviews for The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society

"""presents a detailed analysis of the specific political economy of the commercial, examining the way that, during advertising time on television, meaning is not only being generated in the relation between people and commercial messages, but is framed by the valorization of that watching activity."" -- Journal of Economic Literature"