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Gavin Pretor Pinney is co-founder, with Tom Hodgkinson, of The Idler magazine and contributor to Crap Towns. As head, together with Tom, of Idle Industries, he has worked on creative development for clients including the Guardian and Channel 4. He has degrees in philosophy and graphic design from Oxford and St Martin's respectively, and in August 2004 became chairman and founder member of the Cloud Appreciation Society.
'A lovely book, the sort that everybody should have in the car or on the kitchen windowsill' -- Daily Telegraph 'His style is genial, his enthusiasm uplifting and his book nothing less than a subtle but glorious mantra for a way of life.' -- Metro 'Read this eye-opening and amusingly written book and you will realise that beautiful as they are clouds are not just put there for decoration, they are truly awesome things.' -- Daily Mail 'Eloquent and engaging...Beautiful illustrations, photos and diagrams throughout, which show how spectacular the sights can be for the ardent cloudspotter.' -- Financial Times
