Roland Geyer is Professor of Industrial Ecology at the University of California, Santa Barbara. His work has been covered widely in the media, including worldwide appearances on radio and television shows. Learn more about Roland, his work, and its impact on www.rolandgeyer.com.
"""Accessible, incisive and timely. Geyer does away with the myth that ‘win-win’ will save us and sets out the foundations for a radical, and yet deeply pragmatic, business strategy for the 21st Century."" Professor Tim Jackson, author of Post Growth and Prosperity without Growth, Director of the Centre for the Understanding of Sustainable Prosperity ""This engaging book provides a clear and fact-based argument that current approaches to sustainability aren’t leading to environmental impact reductions. Although the message is sobering, the principles highlighted can correct our course. This book has arrived at the perfect time. It is the catalyst needed to ensure that, going forward, our sustainability efforts result in actual environmental improvement."" Dr. Elissa Foster, Head of Product Environmental Impact, Patagonia ""Born in the context of the Earth Summit in 1992, the modern corporate sustainability gospel had thirty years to prove itself, and it is abundantly clear that it has failed us. This important book explains why this was inevitable and offers alternative principles that are better equipped to reconcile our economy with planetary boundaries."" Lili Fuhr, Head of International Environmental Policy Division, Heinrich Böll Foundation ""Paradigm-shattering. If you've ever wondered why our planet is in flames despite historic concern for the environment, Geyer’s book convincingly locates our problem in the broken logic of “win-win” corporate sustainability. The book mercifully maps out a new path forward, too, called net green, that'll transform business and consumption."" Elizabeth L. Cline, author of Overdressed and The Conscious Closet ""Roland Geyer’s book comes at a perilous time in human history. It shows clearly why we urgently need new paradigms for how a market economy should function on an increasingly fragile planet, but goes beyond that to show how we can find a sustainable future. It should be essential reading for anyone concerned for the future of the planet and the people who live on it."" Professor Roland Clift, CBE, FREng, Founding Director of the Centre for Environment and Sustainability, University of Surrey; Past member of the Royal Commission on Environmental Pollution and the Intergovernmental Panel on Climate Change"