The Business of Character: Accelerate Business Growth with Vibrant Culture and Intentional Character

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Jonathan Cotten

The Business of Character

Accelerate Business Growth with Vibrant Culture and Intentional Character

Jonathan Cotten

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Paperback

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English

Ethos Collective
28 February 2025

Business ethics; Business communication & presentation; Organisational theory & behaviour

Your Character Is Contagious!

When you consider the duties of a business owner, your thoughts probably go to responsibilities like revenue, growth, and employee retention. While these are important, what's being overlooked is the most important duty: character.

Character impacts every aspect of the business. It is the one thing that can influence the bottom line more than just about anything else. So, why don't more businesses make character a priority, and how can you integrate this into your company?

The Business of Character offers new business owners, leaders, and those going through difficult transitions more than just the systems and decisions. It gives you the deeper values and frameworks behind those systems and decisions from someone who has struggled through them and found success.

Discover how to:

Define your mission, vision, and culture so your business stands on a strong foundation Integrate your character, culture, and family to live an integrated life Be authentic in your business so you can achieve diversity and harmony

It's time to use authenticity and integrity in pursuit of The Business of Character so you can rest knowing that your work was well done.

Learn to be in the business of character starting today!

By: Jonathan Cotten
Imprint: Ethos Collective
Dimensions: Height: 216mm, Width: 140mm, Spine: 11mm
Weight: 240g
ISBN: 9781636804248
ISBN 10: 1636804241
Pages: 204
Publication Date: 28 February 2025
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

After more than 25 years in corporate sales, in 2014, Jonathan became a business owner when he purchased The Good Feet Store in Richmond, Virginia. Two years earlier he had been introduced to the Good Feet system as a customer and became a believer in the system when it relieved his pain from plantar fasciitis. The Good Feet arch supports helped him so much that he ran his first marathon that year. The following year, he returned to the store raving to the owner about how much he loved the product. The owner looked at him and asked, ""You wanna buy the place?"" He did, and he has since added stores from Cleveland, Ohio, to Destin, Florida, and from Nashville, Tennessee, to Baltimore, Maryland. This journey has inspired many by demonstrating a business's power in its relationships with employees, customers, and the broader community when it is a ""business of character.""

Reviews for The Business of Character: Accelerate Business Growth with Vibrant Culture and Intentional Character

Character is free and costs the business absolutely nothing, but if you don't have character, it will cost the business everything. Compassion for others and wanting to see them succeed will flourish the entire company. Leaders with character understand that you sometimes lead from the front, and sometimes you must lead from the rear. The sense of humanity must be shared with all who are involved. -Coach Joseph Taylor Vice President of Intercollegiate Athletics, Virginia Union University, College Football Hall of Fame (2019), and Black College Football Hall of Fame (2020) Jonathan, I am blessed beyond measure to call you friend. What a joy it has been to witness the growth and success of Easy Step Enterprises. The entire team's passion for changing lives through transformational products is contagious! Jonathan and his teams have seen massive growth by caring and investing deeply in the development of their people, creating a culture based on integrity and character. The best is yet to come! -Chad Johnson Chief Inspiration Officer for The Giant 5 Guy Many years ago, Jonathan adopted TAPS as a cause he was passionate about. He understood service and sacrifice and knew how precious and precarious our freedoms are. Jonathan has become part of our extended TAPS family, and we know he stands with us because he has had personal pain and grief in his own life and has now turned that compassion into action for others. -Bonnie Carroll President and Founder of the Tragedy Assistance Program for Survivors (TAPS)