The Book of Persuasion: How You Can Change People's Minds and Influence Their Decisions While Building...

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Paul Du Toit

The Book of Persuasion

How You Can Change People's Minds and Influence Their Decisions While Building Trust

Paul Du Toit

$43.95 $37.58

Hardback

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English

Congruence Publishing
08 April 2025

Business negotiation; Business communication & presentation; Assertiveness, motivation & self-esteem

Whether you're a doctor, lawyer, business executive, manager, salesperson, coach or a parent - we're all required to call on our persuasive powers to get others to do what we'd like them to do. This book helps you to uncover these gifts. It reveals the secrets of persuasion and the skills you need to become a better, more effective influencer.

By: Paul Du Toit
Imprint: Congruence Publishing
Dimensions: Height: 203mm, Width: 127mm, Spine: 16mm
Weight: 367g
ISBN: 9781037045455
ISBN 10: 1037045459
Pages: 180
Publication Date: 08 April 2025
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

Paul du Toit is the author of You Can Present with Confidence and co-author of The Exceptional Speaker. He was awarded the Certified Speaking Professional (CSP) designation in the 21st by the National Speakers Association (USA) in 2008. He is a founder and former president of the Professional Speakers Association of Southern Africa. In April 2009, he was awarded the Stef du Plessis Founder's Award at the Global Speakers Summit in Cape Town for his contributions to the speaking industry. In 2014 he was made an Honorary FPSA by the PSAUK&I. He was inducted into the Southern African Speakers Hall of Fame in 2017 and the Southern African Educators Hall of Fame in 2020.

Reviews for The Book of Persuasion: How You Can Change People's Minds and Influence Their Decisions While Building Trust

""This is an easy read, packed with real case studies and personal experiences and outstanding anecdotes that will inspire you while you learn. Paul's book outlines the psychology and science of persuasion in simple, practical terms, while revealing an abundance of amazing ideas and opportunities for you. Comprehensive, captivating, and riveting, this book will dramatically improve your ability to influence others and is a must-read."" - Prof. Allan Pease, Author of 11 #1 bestsellers ""Persuasion techniques that are simple to master and will help you to influence in ways that are not immediately obvious"" - Tony Leon, former leader of the opposition in the South African parliament