The Audience in Everyday Life

Living in a Media World

S. Elizabeth Bird

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English

Routledge
24 June 2003

Television; Media studies; Structural engineering; Building construction & materials; Marine engineering

The Audience in Everyday Life argues that a media audience cannot be studied in front of the television alone - their interaction with media does not simply end when the set is turned off. Instead, we must study the daily lives of audiences to find the undercurrents of media influence in everyday life. Applying new developments in cultural anthropology and folklore to media studies, S.

Elizabeth Bird offers a series of empirically based audience studies of phenomena that include media scandals, fan culture, representations of race and ethnicity, tabloid journalism, and runaway media hoaxes. Bird provides a range of useful tools and methods for scholars and students interested in the ways media is consumed in everyday life.

By: S. Elizabeth Bird
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 229mm, Width: 152mm, Spine: 13mm
Weight: 410g
ISBN: 9780415942584
ISBN 10: 0415942586
Pages: 222
Publication Date: 24 June 2003
Audience: College/higher education , General/trade , Primary , ELT Advanced
Format: Paperback
Publisher's Status: Active

Acknowledgments1. Beyond the Audience: Living in a Media World2. Media Scandal Meets Everyday Life3. Piecing a Cyber-Quilt: Media Fans in an Electronic World4. Imagining Indians: Negotiating Identity in a Media World5. A Popular Aesthetic? Exploring Taste through Viewer Ethnography6. CJ's Revenge: A Case Study of News as Cultural Narrative7. Media Ethnography in an Interdisciplinary WorldNotesBibliographyIndex

S. Elizabeth Bird is Professor of Anthropology at the University of South Florida. She is author of ForEnquiring Minds: A Cultural Study of Supermarket Tabloids and editor of Dressing in Feathers: The Construction ofthe Indian in American Popular Culture.