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The Art of the Click: How to Harness the Power of Direct-Response Copywriting and Make More Sales

Glenn Fisher



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15 October 2018
Writing skills; Business & Economics; E-commerce: business aspects; Sales & marketing
Every business making sales online is engaged in a battle to get customers to click. More clicks equals more sales equals a more successful business.

How do you write copy that will encourage more people to buy from you? How do you persuade customers over the line to make that final buying decision? What is The Art of the Click?

The answer lies in the power of direct-response copywriting.

In this entertaining and highly readable guide, copywriting expert Glenn Fisher boils down over a decade of experience to present a huge array of techniques, tactics and industry secrets to improve your copywriting, get more clicks... and ultimately, get more sales.

You will discover:

-- The single thing every great writer must do if they want to improve. -- How anyone can learn to write a headline that will stop all potential customers in their tracks. -- Where to find inspiration and how to feed ideas. -- How you can get a customer physically nodding along with every word you write. -- How to avoid waffle and make your copy more succinct. -- How you can write irresistible offers than no one can refuse. -- And much more!

Pick up The Art of the Click now to improve your copywriting. You'll soon be wondering how you ever made a sale without it...
By:   Glenn Fisher
Country of Publication:   United Kingdom
Dimensions:   Height: 216mm,  Width: 138mm, 
ISBN:   9780857196941
ISBN 10:   0857196944
Pages:   238
Publication Date:   15 October 2018
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Unspecified

Glenn Fisher is a direct response copywriting expert. He has spent over a decade working with The Agora, one of the world's most successful direct response publishers. Working previously as a council auditor, he quit to change his life, returning to college to study creative writing. He went on to found, a free online resource for direct response copywriters and marketers, and work with The Agora as associate publisher for the UK office of Agora Financial, a multi-million pound financial publisher. He lives with his partner, Ruth, between homes in London and their hometown, Grimsby.

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