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Glenn Fisher is a direct response copywriting expert. He has spent over a decade working with The Agora, one of the world's most successful direct response publishers. Working previously as a council auditor, he quit to change his life, returning to college to study creative writing. He went on to found AllGoodCopy.com, a free online resource for direct response copywriters and marketers, and work with The Agora as associate publisher for the UK office of Agora Financial, a multi-million pound financial publisher. He lives with his partner, Ruth, between homes in London and their hometown, Grimsby.
Glenn leaps away from meaningless jargon and does what all great copywriters do - he writers directly to the reader as he or she speaks, so you glide through The Art of the Click easily. And you learn along the way with memorable techniques, fun explanations and entertaining anecdotes in what feels like an effortless but brilliant one-to-one masterclass. --Vikki Ross, Copy Chief Glenn Fisher knows an incredibly valuable secret. How to write to complete strangers and get them to part with their hard-earned cash. Now he seems to have taken leave of his senses and published his secret in this book. Any copywriter, hell, any marketeer or business owner, who wants to make serious money should buy a copy. --Andy Maslen, author of Write To Sell and Persuasive Copywriting Whenever you pick up a book on copywriting you expect it to be a bit like a science textbook without the genital graffiti. You know you'll learn from it, but reading is going to be hard work. That's not the case with The Art of the Click. Glenn has made the book light and enjoyable. It's funny, engaging and easy to read - even for people like me that struggle to compute anything even remotely technical. Glenn is a master of the craft and this is as good a book as you'll find on selling things with words. You'll be a better writer for reading it. Well played, Sir. Well played, indeed. --Gareth Hancock, That. Content. Shed. The Art of the Click is a passionate, in-depth and incredibly readable masterclass in direct-response copywriting. Glenn Fisher will show you the winning techniques that have made him one of the UK's top writers of direct marketing, from in-depth research to holding your reader's attention and turning it into action. And he tops it all off with three fascinating interviews with masters of the craft. If you want to write copy with real persuasive power, buy this book. --Tom Albrighton, Author of Copywriting Made Simple Glenn is a master of direct-response copywriting. His book is a highly practical guide to making sales with your words. It's loaded with techniques that you can start using immediately. Whether you write for traditional direct-response or digital media, there are plenty of ideas to take away from Glenn's book. If you're a copywriter - or a business owner - you should get Glenn's book now and start putting his ideas to work for you. --Leif Kendall, Director, ProCopywriters The Art of the Click is a masterful modern interpretation of the time-honoured techniques of direct-response copywriting. Written in the engaging manner you would expect from a copywriter of Glenn's calibre, it eschews the fluff of most online marketing advice and shows you how to get results. If you want to sell, buy it. --Ryan Wallman, Associate Creative Director, Wellmark The Art of the Click is a compelling collection of practical ideas and tips that will help any aspiring direct-response copywriter improve their skills and sell more for their clients. --Richard Shotton, author of Amazon Bestseller The Choice Factory
