The Art of SXO

Placing UX Design Methods into SEO Best Practices

Zuzanna Krüger

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Paperback

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English

APress
16 May 2023

E-commerce: business aspects; Sales & marketing; Web programming

Series: Design Thinking

Search Experience Optimization (SXO) is a fast growing field that combines the disciplines of Search Engine Optimization (SEO), Conversion Rate Optimization (CRO) and User Experience (UX) Design. It’s a holistic approach to creating websites that are not only optimized for search engines and bots, but for users too, a highly effective method of converting a websites visitors into customers and subscribers, leading some to think of it as SEO 2.0. Recent industry reports suggests that front-end developers and web designers need to embrace SXO best practices to not only ensure websites are optimized by the metadata and analytics that SEO provides, but also ensure a website or application is easy-to-use and behaves in a way the user expects because happy users drive higher retention rates and higher revenue, which is essential for commercial app creators. The Art of SXO aims to be a comprehensive guide tothis emerging field, explaining what it is, how it works, and how to use it to improve search rankings, increase conversions rates, and ultimately grow a company's revenue. This guide will be packed with tips, tricks, and tactics making it an essential resource for anyone looking to get the most out of their search traffic. What You'll Learn

Apply SXO best practices and how it differs from tradition SEO Optimize websites for both search engine bots and users

Increase a website's ranking in SERPs Improve a website's conversion rates Grow revenue from organic traffic

Who This Book Is For Web developers and UX designers, technical SEO specialists, digital marketers and business owners who may have a basic understanding of SEO, CRO, UX design and core digital marketing concepts, but are looking to take their practices to the nextlevel with SXO.

By: Zuzanna Krüger
Imprint: APress
Country of Publication: United States
Edition: 1st ed.
Dimensions: Height: 235mm, Width: 155mm,
Weight: 415g
ISBN: 9781484292112
ISBN 10: 1484292111
Series: Design Thinking
Pages: 245
Publication Date: 16 May 2023
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

Zuzanna Krüger is an experienced SEO professional who has worked with a variety of clients from around the globe, from small businesses to large enterprises. She found SXO when her focus shifted away from increasing a websites traffic and inflating its numbers, to provide real, tangible value to customers. That meant building a bulletproof SEO pipeline with measurable campaign goals that could be fulfilled by targeting high-intent organic traffic, which led to sustainable growth. Zuzanna soon realized that this is was the future of SEO - a holistic and user-centric approach that encompasses all aspects of website design and optimization.