The art of Publicity

Spiers Ernest A *

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Hardback

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English

Hutson Street Press
22 May 2025

Sales & marketing; Advertising; Public relations

Summary
Details

""The Art of Publicity"" (1910) by Ernest A. Spiers explores the strategies and techniques of effective public relations and advertising in the early 20th century. This book offers insights into the principles of creating and managing public image, promoting products and services, and influencing public opinion. Spiers delves into the importance of understanding the target audience, crafting compelling messages, and utilizing various channels to reach the masses.

This timeless guide provides a valuable historical perspective on the evolution of publicity and its impact on business and society. It remains relevant for anyone interested in understanding the foundations of modern marketing and communication practices.

This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.

This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.

As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

By: Spiers Ernest A *
Imprint: Hutson Street Press
Dimensions: Height: 234mm, Width: 156mm, Spine: 13mm
Weight: 467g
ISBN: 9781024119220
ISBN 10: 102411922X
Pages: 208
Publication Date: 22 May 2025
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active