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The Art of Choosing

Sheena Iyengar

$44.95   $38.24

Paperback

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English
Twelve
09 March 2011
Every day we make choices. Coke or Pepsi? Save or spend? Stay or go?

Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Sheena Iyengar's award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use The Art of Choosing as your companion and guide for the many challenges ahead.
By:  
Imprint:   Twelve
Country of Publication:   United States
Dimensions:   Height: 201mm,  Width: 132mm,  Spine: 25mm
Weight:   318g
ISBN:   9780446504119
ISBN 10:   0446504114
Pages:   339
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

Reviews for The Art of Choosing

Sheena Iyengar's work on choice and how our minds deal with it has been groundbreaking, repeatedly surprising, and enormously important. She is someone we need to listen to. <b>Atul Gawande, author of Better and Complications</b>


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