Every day we make choices. Coke or Pepsi? Save or spend? Stay or go?
Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Sheena Iyengar's award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use The Art of Choosing as your companion and guide for the many challenges ahead.
By:
Sheena Iyengar Imprint: Twelve Country of Publication: United States Dimensions:
Height: 201mm,
Width: 132mm,
Spine: 25mm
Weight: 318g ISBN:9780446504119 ISBN 10: 0446504114 Pages: 339 Publication Date:09 March 2011 Audience:
General/trade
,
ELT Advanced
Format:Paperback Publisher's Status: Active
Reviews for The Art of Choosing
Sheena Iyengar's work on choice and how our minds deal with it has been groundbreaking, repeatedly surprising, and enormously important. She is someone we need to listen to. <b>Atul Gawande, author of Better and Complications</b>