The AI Imperative

A CEO's Playbook for Enterprise Artificial Intelligence

John Arnott

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English

Performance Publishing Group
15 November 2023

Business strategy; Quality Assurance (QA) & Total Quality Management (TQM); Artificial intelligence

This comprehensive guide provides executives and business leaders practical frameworks and insights for successfully implementing artificial intelligence (AI) technologies in their organizations. The book enables enterprises to harness the transformative capabilities of AI to drive innovation, unlock new opportunities, and gain competitive advantage.

The author draws from years of research and real-world experience to outline a strategic approach for enterprise AI adoption. The book covers critical topics such as clearly defining business objectives, assessing organizational readiness, developing robust data strategies, implementing ethical and responsible AI, changing management considerations, and continuously optimizing AI solutions.

Detailed chapters explore the application of AI across various organizational functions, including human resources, marketing, customer service, supply chain, manufacturing, finance, and more. Real-world case studies and examples demonstrate the tangible benefits unlocked by organizations leveraging AI technologies. Additional chapters provide forward-looking insights into emerging AI trends, technologies, and applications.

Written clearly and accessibly, this book serves as an indispensable guide for business leaders, executives, managers, and practitioners looking to leverage AI to transform their organizations. It provides the strategic clarity required to navigate the complexities of enterprise-scale AI implementation, unlock new sources of innovation and efficiency, and position organizations for resounding success in the age of artificial intelligence.

By: John Arnott
Imprint: Performance Publishing Group
Dimensions: Height: 216mm, Width: 140mm, Spine: 14mm
Weight: 304g
ISBN: 9781961781061
ISBN 10: 1961781069
Pages: 238
Publication Date: 15 November 2023
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

John Arnott is an accomplished executive, author, and entrepreneur with over 25 years of experience leading digital transformation and leveraging emerging technologies to drive business success. As CEO of ContentFirst Marketing, John helps enterprises convert more sales through advanced analytics, digital marketing, and AI solutions. Previously, he held leadership roles in IT, consulting, and data architecture across healthcare, manufacturing, professional services, and other industries. John began his career at Arthur Andersen before founding three successful tech-focused ventures. He has extensive expertise in business intelligence, data analytics, digital marketing, and strategic planning. John is the author of two books - Measurable Results: Stop Wasting Money and Start Seeing Growth Today and Content First Marketing. His writing focuses on providing executives with practical frameworks on marketing, sales, and technology strategy.

Reviews for The AI Imperative: A CEO's Playbook for Enterprise Artificial Intelligence

"""This book is compelling and a must-read for not only CEO's but for anyone in a Technology Leadership position. The history, review of types or AI, and most important - step-by-step guide on how to implement and measure ROI. Fantastic read!"" Cheryl Moody CEO GoCIO.net ""This book is a deep dive into the AI evolution, packing historical insights with a roadmap on responsible AI utilization. Its straight talk on ethical AI progression and hands-on prompt engineering techniques hit the mark for any leader looking to drive meaningful AI integration. It underscores a collaborative stance, transparency, and ethical coding-key for CEOs navigating the AI terrain. The broad-spectrum case studies and actionable advice on fine-tuning large language models like GPT make it a go-to resource for guiding organizations responsibly and creatively into the AI-enhanced future."" Patrick Patterson CEO Level Agency ""This book was very helpful in enhancing my understanding of the morass of AI. Even the highly technical topics are broken down in a way that kept me engaged. This is a must-read!"" Malinda Passmore Founder Maximum Possibilities LLC ""This is a must-read primer for CEOs who need to make better decisions about how and when to use AI. It walks you through the principles and applications with knowledge of an engineer presented with the focus of a CEO."" Scott Levy CEO ResultMaps.com"