The Age of Influence

'Neal has written the manifesto for influencer marketing. If you're trying to figure out how your business can IGNITE from the explosion of digital influencers, look no further.' -John Lee Dumas of Entrepreneurs on Fire 'On time and on-target, The Age of Influence is the ultimate guide to the most important customer acquisition technique of the 2020s. If you don't read it, your competition will.' -Jay Baer founder of Convince and amp; Convert and co-author of Talk Triggers 'Trust is essential for the modern marketer. Working with trusted influencers is the lever that can break open opportunity. Neal Schaffer shows you precisely how to unleash influence so you can rapidly accomplish your marketing goals,' -Michael Stelzner, founder of Social Media Examiner and Social Media Marketing World 'Whether you want to become an influencer or influence an influencer Neal's book is such a smart, important read' -John Jantsch, author of The Self-Reliant Entrepreneur and Duct Tape Marketing 'Every business creates vast amounts of content. Each one needs to spend significant resources to market and distribute their content. Perhaps the best way to do this is through an influencer strategy...and this book is the new influencer handbook.' -Joe Pulizzi, Author, Killing Marketing, Content Inc. and Epic Content Marketing, Founder, Content Marketing Institute ''The Age of Influence' is a great book exploring the world's most desired marketing discipline. Few get it more than Neal Schaffer who unlocks the key to creation of truly powerful influencer campaigns. 'The Age of Influence' is a highly informative book - and powerful addition to your marketing library.' -Martin Lindstrom, New York Times best-selling author of Buyology and Small Data