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Thankology

Lisa Sargent

$84.95   $72.21

Paperback

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English
Civil Sector Press
30 January 2025
Get the nonprofit book by Lisa Sargent that shows you how to transform your fundraising results and lift your donor retention to new highs through the often-overlooked power of proper thanking.

Complete with gratitude brain science, field-tested samples, and page after page of show-stopping results across donation thank-you letters, donor newsletters, annual reports, welcome packs, and more - plus a 6-step framework to ensure your donor thank you success every time - put your nonprofit first in line to buy this book.

Praise for Thankology:

""Chapter by chapter, [Lisa Sargent] defines and describes the key milestones that will be fundraising's latest and perhaps, most lucrative science. Thankology doesn't just teach you. It gives you real, concrete, copyable examples on almost every page.""

- Ken Burnett, SOFII founder, fundraising icon, and author of multiple nonprofit bestsellers including Relationship Fundraising
By:  
Imprint:   Civil Sector Press
Dimensions:   Height: 279mm,  Width: 216mm,  Spine: 13mm
Weight:   594g
ISBN:   9781998796151
ISBN 10:   1998796159
Pages:   186
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

LISA SARGENT is an award-winning fundraising copywriter, nonprofit educator, and story strategist on a mission to transform the way nonprofits communicate with their donors. Sargent is a contributing author to the acclaimed decision science book Change for Better, and her free Donor Thank-You Clinics were named one of the world's ""top 10 gifts for fundraisers"" by SOFII (Showcase of Fundraising Innovation and Inspiration). Sargent is co-author of Lessons from Merchants Quay Ireland, a widely acclaimed case history on the remarkable outcome of proper donor care, created at the invitation of the Commission on the Donor Experience. With a Certificate in Philanthropic Psychology with Distinction from the Institute for Sustainable Philanthropy, Sargent writes, speaks, and trains on what works: proven production perspectives, results-based copywriting and creative tips, actionable strategies, and a bounty of behavioral science delivered with a perennial passion for building a better world. She wears her heart on her sleeve for clients past and present including: TrĂ³caire, Best Friends Animal Society, Merchants Quay Ireland, ChildVision, St. Helena Hospital Foundation, Barretstown, Shriners Hospitals for Children, Animals Asia, and Northwestern Memorial Foundation, among others. Sargent lives in New Hampshire with her husband and giant rescued Great Pyrenees and is the adoring mom of a tool-and-die-maker daughter, who clearly got all her math skills from her father.

Reviews for Thankology

Gain the knowledge and skills needed for a Ph.D. in Thankology Read Lisa's book and gain the knowledge and skills needed for a Ph.D. in Thankology. Whether new to fundraising or a seasoned veteran, this book will make you stop and evaluate your organization's thank-you process. Ellen Waltimyer, Development Manager, Katonah Village Library, NY Wow. Just wow! Two decades of trial, error, and exorbitant success made easy for you and your .org ... from the prime minister of thanks, Lisa Sargent. - Tom Ahern, Best-selling author of seven fundraising books and named one of America's Top 25 Fundraising Experts The examples, the visuals, the built-in checklists throughout With Thankology, Lisa Sargent is nearly asking you to mark the book up. The examples, the visuals, the built-in checklists throughout, it just makes everything so actionable. An essential guide for anyone who wants to be good at making good in the world. Tim Sarrantonio, Director of Corporate Brand Marketing, Neon One Gratitude isn't complicated. It's everything. In Thankology, Lisa Sargent tells it like it is. Gratitude isn't complicated. It's everything. This book will teach you how a simple thank you can turn the tide, win the day, and make your work unforgettable. Roger Craver, Author of Retention Fundraising and Editor, The Agitator


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