Brooke Hansen is Associate Professor at the School of Hospitality and Tourism Management, University of South Florida, USA. She was previously the Director of Sustainable Tourism and the SDG Action Alliance at the University of South Florida's College of Global Sustainability. She is an academic affiliate of Corporate Responsibility for the Environment and a Sustainable Tomorrow (CREST), on the Board of Directors for Keep Florida Beautiful and has served on sustainability committees for the National Football League's Super Bowl LV and Alaska Airlines.