Student Workbook to Accompany Crisis Communications

A Casebook Approach

Kathleen Fearn_Banks, Kathleen Fearn-Banks

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English

Routledge
23 August 2016

Communication studies; Public relations

No company, organization, or individual whose livelihood depends on public reaction can afford to function without a crisis communications plan. This student workbook reviews the critical terminologies, processes, and skills needed for understanding and responding to crises. It prepares individuals for responding to crises in a variety of contexts, and reinforces strategies and tactics to be used during a crisis. Chapters include instructive case studies of public relations professionals in crises: what they did, what they wished they had done, and what hampered their progress. The exercises provide students with the opportunity to respond to real-world crises, sharpening their own skills and practicing response behaviors. This workbook will serve as a useful tool for all future practitioners.

By: Kathleen Fearn_Banks, Kathleen Fearn-Banks
Imprint: Routledge
Country of Publication: United Kingdom
Edition: 5th edition
Dimensions: Height: 280mm, Width: 210mm,
Weight: 294g
ISBN: 9781138688971
ISBN 10: 1138688975
Pages: 114
Publication Date: 23 August 2016
Audience: College/higher education , College/higher education , A / AS level , Primary
Format: Paperback
Publisher's Status: Active

Kathleen Fearn-Banks is a professor in the Department of Communication at the University of Washington (Seattle) and a crisis communications advisor.