PERHAPS A GIFT VOUCHER FOR MUM?: MOTHER'S DAY

Close Notification

Your cart does not contain any items

Student Workbook to Accompany Crisis Communications

A Casebook Approach

Kathleen Fearn_Banks Kathleen Fearn-Banks

$284

Hardback

Not in-store but you can order this
How long will it take?

QTY:

English
Routledge
18 September 2018
No company, organization, or individual whose livelihood depends on public reaction can afford to function without a crisis communications plan. This student workbook reviews the critical terminologies, processes, and skills needed for understanding and responding to crises. It prepares individuals for responding to crises in a variety of contexts, and reinforces strategies and tactics to be used during a crisis. Chapters include instructive case studies of public relations professionals in crises: what they did, what they wished they had done, and what hampered their progress. The exercises provide students with the opportunity to respond to real-world crises, sharpening their own skills and practicing response behaviors. This workbook will serve as a useful tool for all future practitioners.

By:   ,
Imprint:   Routledge
Country of Publication:   United Kingdom
Edition:   5th edition
Dimensions:   Height: 280mm,  Width: 210mm, 
Weight:   453g
ISBN:   9781138371729
ISBN 10:   1138371726
Pages:   108
Publication Date:  
Audience:   College/higher education ,  A / AS level
Format:   Hardback
Publisher's Status:   Active

Kathleen Fearn-Banks is a professor in the Department of Communication at the University of Washington (Seattle) and a crisis communications advisor.

See Also