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Structuring Design

Graphic Grids in Theory and Practice

Ulysses Voelker Michael Schmitz



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Niggli Verlag
26 November 2019
In visual communication, contents are arranged, organized, and presented. Design laws and principles that are inherent to every medium ensure that from a distance a novel looks like a novel, an art catalog like an art catalog, and a magazine like a magazine. This publication offers a compact mix of explanations, practical tips, and background information on the topic. At its center is the grid as the most important design principle, whose function and application are thoroughly discussed.

The grid allows a consolidated approach to a structured design like a blueprint that supports not only faster and easier reading but also better comprehension of information. In a second part, the author discusses the design process itself with answers to seemingly simple questions of what to observe when designing and the sequence of steps. Another chapter focuses on relevant theoretical aspects such as how method and intuition are correlated. The final section contains an extensive glossary.
By:   Ulysses Voelker, Michael Schmitz
Imprint:   Niggli Verlag
Country of Publication:   Switzerland
Dimensions:   Height: 250mm,  Width: 175mm, 
Weight:   620g
ISBN:   9783721209945
ISBN 10:   372120994X
Pages:   176
Publication Date:   26 November 2019
Audience:   General/trade ,  ELT Advanced
Format:   Hardback
Publisher's Status:   Active

Ulysses Voelker joined the University of Applied Sciences in Mainz in the year 2000 as a professor for typography and editorial design and co-founder of the research institute Designlabor Gutenberg. After graduating from the HfK Bremen, he initially worked as an art director before establishing his own companies. He received several awards for his work.

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