Archetypes in Branding

A Toolkit for Creatives and Strategists

Margaret Hartwell, Joshua C. Chen

$65

Spiral bound

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English

How Design Books
13 September 2012

Graphic design; Illustration & commercial art; Economics & Business

An accessible and real-world approach to brand development that will help you enliven your brand strategy and create resonant and authentic communications.

Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to:

- Reveal your brand’s motivations, how it moves in the world, what its trigger points are and why it attracts certain customers

- Forge relationships with the myriad stakeholders that affect your business

- Empower your team to access their creativity and innovate with integrity

By: Margaret Hartwell, Joshua C. Chen
Imprint: How Design Books
Country of Publication: United States
Dimensions: Height: 273mm, Width: 248mm, Spine: 38mm
Weight: 1.334kg
ISBN: 9781440308185
ISBN 10: 1440308187
Pages: 128
Publication Date: 13 September 2012
Audience: General/trade , ELT Advanced
Format: Spiral bound
Publisher's Status: Active

Margaret Pott Hartwell is a strategist, coach, teacher, speaker, and writer. She adapted the concepts and created the content for the book and the deck of cards (www.archetypesinbranding.com). Her 20 years of experience chronicle a career of effective brand and business solutions at the intersection of creativity and business in both the U.S. and the U.K. Margaret holds her MBA in Sustainable Management from Presidio Graduate School, her BA from UC Berkeley, and an advanced coaching certification from the Institute of Transpersonal Psychology.