PRIZES to win! PROMOTIONS

Close Notification

Your cart does not contain any items

Strategy in Airline Loyalty: Frequent Flyer Programs by Evert R. De Boer at Abbey's Bookshop,
Strategy in Airline Loyalty: Frequent Flyer Programs
— —
Evert R. De Boer

Strategy in Airline Loyalty

Frequent Flyer Programs

Evert R. De Boer

$370.95   $296.98

Hardback

Not in-store but you can order this
How long will it take?
English
Springer International Publishing AG
23 October 2017
Sales & marketing; Aerospace & air transport industries
This book offers the first comprehensive exploration of frequent flyer programs. By combining academic research with extensive insights and examples from the actual business world, it explores the key drivers and strategies of airline loyalty marketing today in an unprecedented manner. Strategy in Airline Loyalty also explores how the programs have evolved over time from marketing programs to financial powerhouses, identifying both the catalysts for change, as well as the strategic options and underlying trade-offs available to airlines. Covering diverse angles ranging from behavioral economics, to accounting, and structural design, the book reviews every core aspect of frequent flyer programs and offers extensive frameworks and definitions. The book provides a useful and complete reference for researchers, and helps those interested in frequent flyer programs to develop a better understanding of their past, present and future.
By:  
Imprint:   Springer International Publishing AG
Country of Publication:   Switzerland
Edition:   1st ed. 2018
Dimensions:   Height: 210mm,  Width: 148mm, 
Weight:   4.905kg
ISBN:   9783319625997
ISBN 10:   3319625993
Pages:   268
Publication Date:  
Audience:   College/higher education ,  Professional and scholarly ,  Primary ,  Undergraduate
Format:   Hardback
Publisher's Status:   Active

Evert R. de Boer has researched and worked in airline loyalty strategy since 2000. He has collaborated with more than 15 airlines globally on frequent flyer programs in management and advisory roles, and has published numerous articles and white papers on the subject.

See Also

Strategy in Airline Loyalty: Frequent Flyer Programs

Sustainable Aviation

A Management Perspective

Judith L. Walls

Hardback

$180.95  $144.48

Not in-store but you can order this

ADD +
Strategy in Airline Loyalty: Frequent Flyer Programs

Modeling and Forecasting of Staffing...

Anzhela Borzova

Paperback

$251.95  $201.58

Not in-store but you can order this

ADD +
Strategy in Airline Loyalty: Frequent Flyer Programs

Challenges and Opportunities for...

Salim Kurnaz

Paperback

$488.95  $391.43

Not in-store but you can order this

ADD +
Strategy in Airline Loyalty: Frequent Flyer Programs

Biokerosene

Status and Prospects

Martin Kaltschmitt

Hardback

$490.95  $392.41

Not in-store but you can order this

ADD +
Strategy in Airline Loyalty: Frequent Flyer Programs

Tiger 747

Guy Van Herbruggen

Hardback

$75.95  $64.21

Not in-store but you can order this

ADD +
Strategy in Airline Loyalty: Frequent Flyer Programs

Low-Cost Carriers in Emerging Countries...

John Bowen (Associate Professor...

Paperback

$213.95 

Not in-store but you can order this

ADD +