Strategies for High-Tech Firms

Marketing, Economic, and Legal Issues

P.M. Rao, Joseph A. Klein

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Paperback

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English

Routledge
08 February 2013

Sales & marketing; Operational research; Hi-tech manufacturing industries

This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.

By: P.M. Rao, Joseph A. Klein
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 246mm, Width: 174mm, Spine: 20mm
Weight: 226g
ISBN: 9780765617989
ISBN 10: 0765617986
Pages: 248
Publication Date: 08 February 2013
Audience: Professional and scholarly , Undergraduate , A / AS level
Format: Paperback
Publisher's Status: Active

P. M. Rao is a Professor of Marketing and International Business at the College of Management, Long Island University- Post Campus, USA. Joseph A. Klein is an attorney with a Harvard Law School degree, who specializes in information technology law, commercial contracts, and antitrust law.