L. MEGHAN MAHONEY is a Professor of Media Research in the Department of Communication and Media at West Chester University. She is the co-author of Handbook of Media Management and Business, recipient of the 2021 Robert Picard Book Award for its significant contribution to the field. TANG TANG is a Professor in the School of Media and Journalism and the School of Emerging Media and Technology at Kent State University. She is the co-author of Handbook of Media Management and Business and Associate Editor of Communication & Sport and the Journal of Electronic Gaming & Esports.