Strategic Management

It has a very accessible writing style and blends well-established models, theory and research with real world practice. As a previous industry practitioner, I welcome textbooks that bring the subject to life for students! The updated version clearly acknowledges the most recent developments, such as technology, that have impacted strategy and strategic management, as well as recognising and embedding Covid in the discussion where appropriate. -- Alison Ashby, Lecturer, University of Exeter * Manuscript review * It is a very enjoyable book to read. It matches my own thoughts and priorities in the teaching of strategy. -- James Cunningham, Academic Team Lead, Aberdeen Business School, Robert Gordon University * Draft manuscript review * It offers four really useful things which many strategy textbooks (and textbooks generally) often lack: 1. Its style is very readable and engaging. 2. Though it covers theory, it is firmly rooted in a pragmatic approach. 3. It offers constructive critique of the field as well as just presenting models. 4. I am in full agreement with the concept of its central theme of 'Strategy as Storytelling' ('Bardic' strategy as it is termed in the book). -- James Fowler, Lecturer, University of Essex * Draft manuscript review * I find the writing style very engaging. It is different to the styles of other textbooks and refreshing in this sense. -- Michael Mayer, Professor, University of Bath * Draft manuscript review * The book offers a comprehensive view of the key topics in strategic management. It is well written and uses simple language and avoids citing unnecessary references (as observed in many textbooks), which can distract the reader. It has some good features that increase the relevance of strategy (to the students), for example the Do/Do Not list. -- Omar F. Al-Tabbaa, Senior Lecturer, University of Kent * Draft manuscript review *