Strategic Foresight

A New Look at Scenarios

A. Marcus

$110.95 $88.78

Hardback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We then advise you accordingly. If the time taken to get any book is too long for you, you can let us know and we will cancel or adjust your order, and refund as required.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

Palgrave Macmillan
14 July 2009

Economics of industrial organisation; Economic forecasting; Behavioural economics; Business strategy; Management & management techniques; Organisational theory & behaviour

This book provides students and line managers in organizations with the means to create better scenarios and to use them to create winning business strategies. The book covers scenarios such as: economic outlooks; political environments; acquisitions; downsizing, and more.

By: A. Marcus
Imprint: Palgrave Macmillan
Country of Publication: United Kingdom
Dimensions: Height: 229mm, Width: 152mm, Spine: 17mm
Weight: 477g
ISBN: 9780230611726
ISBN 10: 0230611729
Pages: 209
Publication Date: 14 July 2009
Audience: Professional and scholarly , Undergraduate
Format: Hardback
Publisher's Status: Active

ALFRED MARCUS is a Professor in the department of Strategic Management and Organization, Carlson School of Management at the University of Minnesota, USA.

Reviews for Strategic Foresight: A New Look at Scenarios

Strategic Foresight deserves to be widely read and discussed. The book holds that decision makers should imagine multiple possibilities and that predicting futures is less useful than shaping better futures. This constructive approach can have beneficial impacts for our feelings about our futures, our ability to mold our futures, and the futures we achieve. - William H Starbuck, Professor in Residence, University of Oregon In this timely and practical book, Alfred Marcus draws on his extensive knowledge of strategy, business, and society to show companies and their members how to systematically read the future, unlock its mysteries, and indeed take part in writing it. - Moshe Farjoun, The Schulich School of Business, Canada.