Strategic Communication and the 2022 Australian Federal Election Campaign: A Brutal Business

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James Mahoney

Strategic Communication and the 2022 Australian Federal Election Campaign

A Brutal Business

James Mahoney

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English

Routledge
30 January 2025

Communication studies; Humanities; Media studies; Elections & referenda; Political campaigning & advertising

This book presents a new approach to the analysis of Australian federal election campaigns, approaching them from a professional communication perspective. It stress-tests the campaigns of the major parties against the requirements of effective strategic communication planning and implementation parameters used in professional practice. Research undertaken during the 2022 election period analyses campaign issues, whether communication tools were appropriate, and whether strategic directions led to real outcomes by delivering votes to the parties. Applying the Hallahan model for the first time in an Australian election study, the book offers rare insights into a political culture that employs compulsory voting. It will be of interest to scholars and students of Australian politics, public relations, and communication studies.

By: James Mahoney
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
Weight: 335g
ISBN: 9781032459608
ISBN 10: 1032459603
Pages: 168
Publication Date: 30 January 2025
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Paperback
Publisher's Status: Active

1. A short drive to Yarralumla 2. A strategic approach 3. Behind the swing to independents 4. The key players 5. Campaigning on issues 6. The pressure points: polls and marginal electorates 7. The news media, frames, and debates 8. The 2022 election result Case study: Defying maths in the ACT 9. Will they ever learn?

James Mahoney is Adjunct Professor in Professional Communication, News and Media Research Centre at the University of Canberra, Australia. His research interests are strategic communication planning and issues management.