Simon Moore is Associate Professor in the Department of Information Design & Corporate Communication at Bentley University in Massachusetts, USA. Roland Hübscher is Associate Professor in the Department of Information Design & Corporate Communication at Bentley University in Massachusetts, USA.
"""This short book is a huge wakeup call about potency of Intelligent User Interfaces (IUIs). With their artificial, emotional and manipulative intelligence and their ability for exquisite personalisation, IUIs will become the shapers and arbiters of reality and will do this through communication. That is why PR needs to understand, occupy and reflect on a revolution that will dictate the very nature of society and human interaction into the future. This book will scare, stimulate and leave you more excited about the possibilities for PR than you can imagine!"" Anne Gregory, Emeritus Professor, University of Huddersfield, UK"