Digital Media and Innovation

Management and Design Strategies in Communication

Richard A. Gershon (Western Michigan University, USA)

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Paperback

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English

Routledge
26 March 2024

Communication studies; Media studies; Economics; Media, information & communication industries; Digital lifestyle

Series: Media Management and Economics Series

This fully updated second edition explores the importance of innovation and innovative thinking for the long-term success of today’s leading media, telecommunications, and information technology companies.

The book takes an in-depth look at how smart, creative companies have transformed today's digital economy by introducing unique and highly differentiated products and services. This edition provides a detailed overview of intelligent networks and analyzes disruptive business models and processes from companies involved in social media, artificial intelligence, the metaverse, smart cities, and robotics among other emerging areas. From Apple to Zoom, this book considers some of the key people, companies, and strategies that have transformed the communication industries. Exploring the power of good ideas, this book goes inside the creative edge and looks at what makes such companies successful over time.

Digital Media and Innovation is suited to advanced undergraduate and graduate courses in media management, media industries, communication technology, and business management and innovation, and provides up-to-date research for media and business professionals.

By: Richard A. Gershon (Western Michigan University USA)
Imprint: Routledge
Country of Publication: United Kingdom
Edition: 2nd edition
Dimensions: Height: 229mm, Width: 152mm,
Weight: 560g
ISBN: 9781032278469
ISBN 10: 1032278463
Series: Media Management and Economics Series
Pages: 284
Publication Date: 26 March 2024
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Paperback
Publisher's Status: Active

1. Innovation and the Power of a Good Idea 2. Business Model Innovation 3. Product Innovation and Design 4. Business Process Innovation 5. The Digital Economy I. Information Search, Exchange and Interactivity 6. The Digital Economy II. Personalization, Mobility, Virtual Communication and Convergence 7. Artificial Intelligence 8. Social Media and Digital Opinion Leadership 9. The Diffusion of Innovation and Product Launch Strategy 10 .Business and Innovation Failure: The Challenges of Reinvention 11. Smart Cities - Smart Homes 12. Digital News Reporting and the New Journalism 13. Creating a Culture of Innovation

Richard A. Gershon is Professor Emeritus in the School of Communication at Western Michigan University, USA.