Storytelling for Leadership & Influence: How Leaders Frame Meaning, Shape the Moment, and Rebuild When...

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Jeff Evans

Storytelling for Leadership & Influence

Name: Storytelling for Leadership & Influence
Price: 57.58 AUD
Availability: OutOfStock
ISBN: 9798994429730

How Leaders Frame Meaning, Shape the Moment, and Rebuild When the Story Breaks

Jeff Evans

$67.95 $57.58

Hardback

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English

Twin Tails Press
16 January 2026

Management: leadership & motivation; Business communication & presentation; Working patterns & practices

Storytelling for Leadership & Influence is for anyone who must speak with steadiness when the stakes are high.

Most leaders assume communication is about saying the right thing. Jeff Evans argues it's about helping people make sense of what's happening - before silence fills with rumor, assumptions, and competing interpretations. When pressure hits - public scrutiny, internal disruption, or sudden crisis - leaders often respond by communicating more. But more words can create more noise, more drift, and less trust.

Drawing on work across politics, media, and ministry for nearly 40 years, Evans shows how credibility is built and lost in real time. Rather than offering ""messaging,"" he gives a repeatable way to frame reality: name the moment in plain language, establish the mission frame, remove role fog, and replace vagueness with clear expectations people can execute. He pairs that clarity with a second discipline: precision-the quiet, visible follow-through that communicates competence before a leader ever speaks.

This isn't a book about crafting better anecdotes. It's about the deeper work of leadership storytelling: shaping meaning, aligning perception with truth, and guiding people through uncertainty with honesty, discipline, and structure-especially when the story breaks.

By: Jeff Evans
Imprint: Twin Tails Press
Dimensions: Height: 229mm, Width: 152mm, Spine: 13mm
Weight: 454g
ISBN: 9798994429730
Pages: 214
Publication Date: 16 January 2026
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

Jeff Evans is a storyteller, strategist, award-winning screenwriter, and producer whose career spans politics, ministry, and media. His passion for narrative began at thirteen, floor-directing a live television broadcast.Jeff's path has taken him from the White House lawn as the President departed for Camp David to the leper colonies of Ethiopia, the markets of Hong Kong, and the volcanic ridges of Maui. Along the way, he has stood alongside cultural icons such as Rosa Parks and Mother Teresa and witnessed how clarity and precision shape what people believe.His creative work has earned more than two dozen honors, including twenty-three Pollie Awards, four Telly Awards, and an ADDY. Jeff and his wife, Cathy, live in Florida.

Reviews for Storytelling for Leadership & Influence: How Leaders Frame Meaning, Shape the Moment, and Rebuild When the Story Breaks

""Storytelling for Leadership & Influence puts the focus on how leaders serve their people and how they build or erode trust whenever they communicate."" - Dr. Wayne Andersen, Author of My Prescription for Life and New York Times bestselling author of Dr. A's Habits of Health ""This is the roadmap for sharing your message in today's digital, distracted culture."" - Phil Cooke, Ph.D., Filmmaker, media consultant, and author of Ideas on a Deadline: How to be Creative When the Clock is Ticking ""This book delivers what most do not: a practical leadership playbook - and the internal framework that holds when pressure hits."" - Sandy Runner, Business Professor; Founder & Former Executive Director, Home For Good ""Precise, practical, and wildly human-it's exactly what real leaders need right now."" - Aaron Klein, Founder & CEO, Contio, Founder Riskalyze ""In the age of 24/7 political white noise, Jeff Evans provides us with a necessary reminder of the importance and need for clarity."" - Thomas G Del Beccaro, Author of The Lessons of The American Civilization