Stores Don't Suck

The 5 Principles of Amazing Retail Execution

Melissa Wong, Jeremy Baker

$42.95 $36.46

Hardback

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English

Houndstooth Press
20 June 2023

Development economics; Distributive industries

"A unique book written based on extensive experience in retail operations, Stores Don't Suck explores such profound questions as: why didn't the store get the memo? Why doesn't the display look like it should? How do you get stores to do the things you need them to do? (Spoiler alert: It doesn't have to be so hard.)

Told in stories all retailers can relate to, Stores Don't Suck dives into the nitty, gritty realities of store operations, of communication and ""disconnects,"" of the big promotion and a bigger purpose: creating a great customer experience. With actionable takeaways in every chapter, co-authors Melissa Wong and Jeremy Baker walk through simple best practices that will unite your field teams and bring your brand's strategies to life with consistent precision."

By: Melissa Wong, Jeremy Baker
Imprint: Houndstooth Press
Dimensions: Height: 216mm, Width: 140mm, Spine: 11mm
Weight: 304g
ISBN: 9781544535876
ISBN 10: 1544535872
Pages: 130
Publication Date: 20 June 2023
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

Melissa Wong is a retail veteran with more than ten years of experience in store communications at one of North America's largest retail chains. She specializes in honing store execution and driving sales by improving the way HQ communicates with store teams. As CEO and co-founder of Zipline, her mission is to transform how retail operates and make it easier for retail employees to do their jobs. Jeremy Baker has delivered brand growth for some of the world's leading brands and taught at universities worldwide. As a co-founder of Zipline, he leverages more than twenty years of experience in software engineering and user behavior to help retailers work more efficiently. He lives with his adventurous wife and children in Vancouver, Canada.

Reviews for Stores Don't Suck: The 5 Principles of Amazing Retail Execution

"""A clear blueprint to empower and enable store teams to bring your brand vision to life and optimize the guest experience."" - Michael Cass, LEGO Retail ""After thirty-two years of retailing, I understand how complicated retail can be. If you follow these five principles, they will certainly make things easier and help drive consistent adoption that can lead to retail success."" - Evan Wayne, CIO at World Market ""The five principles are what every retailer should live by to drive a culture of performance and effectiveness! This book showcases the power of communication and its impact on team empowerment. A must-read!"" - Christopher Bailey, Director of Global Retail Operations at Allbirds ""The tenets outlined in this book provide a clear link between communication and execution with a direct correlation to financial performance. Jeremy's and Melissa's experiences have helped create a model for any organization to follow in pursuit of excellence. Timely, targeted, simple, concise, and tailored to the end user, this is a must-read for any leader to ensure a communication strategy that delivers maximized results."" - Jeffrey Scott Gomez, Global Senior Executive at Forever 21 ""Your store teams are your brand's most important asset, but too often their work is misguided. Melissa and Jeremy have delivered the secret to keeping them stress-free and customer-focused versus overwhelmed with unnecessary tasks."" - Chris Silver, former CIO at David Yurman"