Melissa Wong is a retail veteran with more than ten years of experience in store communications at one of North America's largest retail chains. She specializes in honing store execution and driving sales by improving the way HQ communicates with store teams. As CEO and co-founder of Zipline, her mission is to transform how retail operates and make it easier for retail employees to do their jobs. Jeremy Baker has delivered brand growth for some of the world's leading brands and taught at universities worldwide. As a co-founder of Zipline, he leverages more than twenty years of experience in software engineering and user behavior to help retailers work more efficiently. He lives with his adventurous wife and children in Vancouver, Canada.
"""A clear blueprint to empower and enable store teams to bring your brand vision to life and optimize the guest experience."" - Michael Cass, LEGO Retail ""After thirty-two years of retailing, I understand how complicated retail can be. If you follow these five principles, they will certainly make things easier and help drive consistent adoption that can lead to retail success."" - Evan Wayne, CIO at World Market ""The five principles are what every retailer should live by to drive a culture of performance and effectiveness! This book showcases the power of communication and its impact on team empowerment. A must-read!"" - Christopher Bailey, Director of Global Retail Operations at Allbirds ""The tenets outlined in this book provide a clear link between communication and execution with a direct correlation to financial performance. Jeremy's and Melissa's experiences have helped create a model for any organization to follow in pursuit of excellence. Timely, targeted, simple, concise, and tailored to the end user, this is a must-read for any leader to ensure a communication strategy that delivers maximized results."" - Jeffrey Scott Gomez, Global Senior Executive at Forever 21 ""Your store teams are your brand's most important asset, but too often their work is misguided. Melissa and Jeremy have delivered the secret to keeping them stress-free and customer-focused versus overwhelmed with unnecessary tasks."" - Chris Silver, former CIO at David Yurman"